Digital Marketing Institute (DMI) is a global digital marketing professional learning and certification body with over 27,000 alumni and partners in over 120 countries. Founded in 2008 in Ireland with a U.S. office in Dallas, the DMI has made it their mission to transform the skills and knowledge of digital marketing professionals on a global scale.
DMI’s Global Industry Advisory Council, consisting of leaders from Coca-Cola, Facebook, Google, Hubspot, LinkedIn, IBM, IAB, WPP and more, provide inputs to DMI’s certification programs and industry trends. The certifications are mapped to the European Qualifications Framework (EQF) and are also defined in terms of their position within the European Higher Education Area (EHEA).
CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP) QUALIFICATION
This program provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Digital Marketing Institutes Industry Advisory Council, the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognised professional certification.
Becoming a Certified Digital Marketing Professional will ensure you are equipped with the tools and skills needed to create a cohesive, effective digital marketing strategy enabling you to become a game-changer.
Introduction to Digital Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) Using Google Ads
Display and YouTube Advertising
Analytics Using Google Analytics
Digital Marketing Strategy
The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the program.
The duration of the exam is 180 minutes.